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Apple unveils streaming service TV Plus, new TV App
March 26, 2019
Steve Jobs Theater (California): Apple has broken into the streaming business.
"As you can tell, today is going to be a very different kind of event,” Apple
CEO Tim Cook said, kicking off TV Plus, the video streaming service.
An advanced TV App was also announced at Steve Jobs Theater on Monday as part
of the new suite of services that includes Apple TV Channels. The Steve Jobs
Theater is at Cupertino in California.
The new streaming platform features original shows, movies and documentaries.
It is backed up by Hollywood artists like Oprah Winfrey, Steven Spielberg, Jennifer
Aniston, Reese Witherspoon. The price is likely $9.99 a month for TV Plus.
The company said Apple TV Plus will become “the new home for the world’s most
creative storytellers featuring exclusive original shows, movies and documentaries.”
The announcement featured Hollywood director Steven Spielberg and the stars.
Spielberg said that he will resurrect the 93-year-old Amazing Stories brand
for Apple TV Plus. Reese Witherspoon, Jennifer Aniston and Steve Carell discussed
another venture, The Morning Show.
With a $2b investment, Apple plans to take on Netflix, Hulu, Amazon and others.
To be launched in about 100 countries, Apple's TV Plus will be ad-free.
The company also announced Apple TV Channels, which will let customers pay
for HBO, Showtime, Starz and CBS.
"We designed a new TV experience where you can pay for only the channels you
want, all in one app, with the password you already have. Watch everything on
demand and ad-free. Download your shows to take with you anywhere. Enjoy the
highest quality picture and sound available. No more bouncing around from app
to app,” Apple’s Peter Stern said.
However, Netflix is not backing the new TV app. But Amazon and Hulu will allow
their content to be watched within the Apple TV app.
Apple TV is a little black box that plugs into a TV. The Apple TV's main mission
is to act as a media streamer. It connects to your TV using an HDMI cable and
requires a connection to your Wi-Fi network, or an Ethernet connection to your
router.
