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Seoul to host Bollywood awards show | Seoul ( South Korea ) will host the International Indian Film Academy (IIFA) Awards in 2010. "It is expected to draw hundreds of India 's leading actors,
actresses and filmmakers", according to South Korea 's leading daily JoongAng
Ilbo's English edition JoongAng Daily. Starting with London (United Kingdom) in
2000, these annual Awards events have been held in South Africa, Malaysia, Singapore, Netherlands, United Arab Emirates, Thailand, People's Republic of China and are announced to be held in Canada (Toronto) in June 2011 . IIFA Awards are said to
recognize, honor and celebrate the achievements of India 's film industry. It
claims to attract a worldwide television audience of over 350 million. Welcoming
Seoul 's move to host Awards events, acclaimed Indo-American statesman Rajan Zed,
in a statement in Nevada (USA) today, said that it was time now for American Academy
of Motion Picture Arts and Sciences to recognize India 's contribution to world
cinema and introduce a new award category of "Best Bollywood Film" in Oscars for
films made in India . This gesture would bring more credibility to Oscars also
in the international arena, as it was long overdue, Rajan Zed, who is chairperson
of Indo-American Leadership Confederation, added. Seoul has been described by
Lonely Planet as a "fashion-filled" city that "vibrates with energy night and
day" and South Korea as "a country of endless possibilities". Bollywood is said
to be producing about double the number of movies than Hollywood and about four
billion cinema tickets are sold annually in India . Mumbai based IIFA endeavors
to promote Indian cinema and showcase its talent globally. Its founder-directors
are Andre Timmins, Viraf Sarkari, and Sabbas Joseph. Its Advisory Board boasts
of big Bollywood names: Amitabh Bachchan (Brand Ambassador), David Dhawan, J.P.
Dutta, Jaya Bachchan, Karan Johar, Manmohan Shetty, Pahlaj Nihalani, Ramesh Sippy, Shyam Shroff, and Vinod Khanna. |
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