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Toshiba strengthens retail business with new stores in Bangalore | To further the objective of being close and provide the best-in-class retail experience to customers, Toshiba India has added two more shop Toshiba retail outlets in Bangalore. Prior to this the company already had two shop Toshiba
outlets in the Silicon Valley of India. Both the new stores were inaugurated by
Junich Sivakumar N, Head - PC Division, Toshiba India Pct Ltd. The new stores
will offer Toshiba's full range of Notebooks viz, NB200, Satellite, Portege and
Tecra. Featuring the most innovative products, these new shopToshiba stores are
exclusively designed to allow the consumers an up-close and personal experience
as demonstrators can explain key features and functionalities of the products.
The demonstrators at the stores are going to offer a high level of personal service
as well as advice. "Bangalore is an extremely important market for our retail
business in India. Through our shopToshiba outlets we are looking at enhancing
the consumer experience by providing an interactive and informative shopping experience,"
commented Sivakumar N. The company is aggressively increasing its footprint through
shopToshiba outlets and also through non-exclusive retail shops (Called as iShops)
in India. In April 2008, the company had only 11 shopToshiba outlets and it has
already increased that number to 50 plus outlets. |
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