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Hamid Ansari inaugurates workshop on Parliament & Media | Vice President Hamid Ansari inaugurated a workshop
on "Parliament and Media" here today. Delivering inaugural address, he said that today, the demands of professional journalists are carefully balanced with the
interests of owners and stakeholders of media companies and their cross media
interests. "The interplay of these conflicting demands is evident and subject
of public debate. Eminent journalist P. Sainath has recently exposed the extensive
malpractice of "paid news" and "coverage packages" that were deployed during recent
elections in some states. He said thatt professional training of journalists can
be imparted with greater ease and today's workshop is one such effort. "The difficult
part is to resurrect the professional and ethical dimension of journalism. An
initial step is to bring back the decisive role of the editor of a media organization
and to dampen the interference of activist marketing departments in news content
and coverage," he added. He said that the phenomenon of convergence between news
media, entertainment and telecom has meant that the demarcation between professional
journalistic output, public relations, advertising and entertainment is rapidly
eroding. "Lack of a concerted effort to train media professionals at the same
pace as the growth of media organizations has meant that quality has suffered
and there is extensive competition for existing media professionals," he said
"Media groups are trying to tide over the problem by instituting in-house media
training institutes but the results so far have not been encouraging," he added.
He further said that the explosive growth in the media sector has highlighted
the fact that the Fourth Estate is the only one among the pillars of democracy
that has an identifiable commercial and explicitly for-profit persona. "While
the primary professional duty of media organizations is to their readership for
keeping them informed and appraised with news, views and ideas, the commercial
logic brings in a new set of stakeholders in the form of the shareholders of these
companies," he added. |
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