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Peacock tipped to become Britain's first Paralympic millionaire | Jonnie Peacock, who beat South Africa's Oscar Pistorius to win the T44 100m in record time at the London Paralympic Games, may be Britain's first ever Paralymypian to earn a million pounds.
Nigel Currie, a sports marketing expert, said the Cambridge-born athlete would become the new must-have 'face' for corporate sponsors.
"Peacock comes across very well in the media. There are big global opportunities for him which could realise him earnings of around £500,000 in the next 12 months alone," the Daily Mail quoted Currie, as saying.
However, the new superstar of British sport was playing down its significance.
Peacock, whose right leg was amputated below the knee after he contracted meningitis as a five-year-old, seemed oblivious to his newfound fame, and insisted: "I don't think life's going to change too much. Maybe I'm naive, but I'm still going to go out to Nando's with my mates. I think I will be able to go out without being noticed."
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