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Amazon to take on Apple iPad, unveils new Fire tablets, Kindle e-reader

     Amazon has launched a new Kindle e-reader and two new Fire tablets. With this, the firm steps up competition with Apple's iPad. The retail giant launched the tablets, one of which has a 7-inch screen, the same as the much rumoured iPad mini. The second tablet, Fire HD, has an 8.9inch screen. The costliest, 4G-ready version will go for 499 dollars, while a Wi-Fi version is 299 dollars, the Daily Mail reports. Amazon also unveiled 'Paperwhite', the new e-reader model has a black-and-white screen and allows readers to read in the dark. According to the paper, Amazon Boss Jeff Bezos unveiled the devices at an event in Santa Monica, claiming the firm 'loved to pioneer'. Bezos stressed that Amazon saw the Kindle family of e-readers and tablets as a service, with hardware a critical element of its digital content business. According to the paper, Amazon is competing with Apple, Google Inc and other technology companies for a foothold in the booming mobile-device market, because these devices are fast becoming the preferred tool to access consumer media over the Internet.

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