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Why Steve Job’s death affected people who never knew him personally? | Researchers say the profound sense of loss and public mourning
that followed the death of Apple co-founder Steve Jobs was a reflection of how
great an impact he had on society and on the lives of individuals through the
technology he helped to create. The magnitude and reasons for the outpouring of
emotion upon his death by people who did not know him personally are explored
in an article in Cyberpsychology, Behavior, and Social Networking, a peer-reviewed
journal published by Mary Ann Liebert, Inc., publishers. “Steve Jobs touched so
many people because he dared to be different, he was unconventional, he was brilliant, and
that, combined with his uncompromising nature, resulted in a company whose products had no
peer,” said Liebert, CEO and Publisher. “Very few of us know anyone like that personally,
and when he died, a hero and a magician was gone,” she added. “We’ll Miss You Steve: How
the Death of a Technology Innovator Emotionally Impacts Those Who Use and Love his
Digital Devices” reviews three studies that explore people’s emotional connections to
technology and even to a particular device and how that relationship may extend beyond the
technology to feelings of personal connectedness and loss when the relationship ends. Andrew
Przybylski, University of Essex, Colchester, UK, compares and discusses the findings of
studies conducted during the weeks following Steve Jobs’ death in October 2011. The studies
evaluated the types of people most likely to be emotionally impacted and how their
psychological link to Apple devices relates to their sadness and overall response to Jobs’
passing.
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