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Women in red 'are like aphrodisiacs to men' | Women in red seem more attractive to men, according to a new study from University of Rochester.
"Red is an indicator of sexual receptivity," AOL News quoted Andrew Elliot, a
psychology professor as saying. Elliot and his colleagues -- Roger Feltman and
Daniela Niesta Kayse told 23 male undergraduates that they were about to participate
in a study that would simulate an online chat with women, but in reality was a
study about whether the men would ask a girl wearing a red shirt more intimate
questions. They were shown either a photo of a woman wearing a red shirt, or of
one in a green shirt. The men were then given a folder brimming with 24 questions,
and were instructed to choose five to ask the woman they'd seen in the photograph.
Guys who saw the woman in the red shirt asked predominantly more questions about
getting her attention at a bar. In another experiment, men were asked to talk
to a woman. She wore either a red or a blue shirt. If she wore a red one, the
guys tended to sit closer to her. "Red is an aphrodisiac," said Elliot. "These
findings indicate that color not only has aesthetic value but can carry meaning
and impact psychological functioning in subtle, important, and provocative ways,"
the researchers said. The study was published this month in the European Journal
of Social Psychology.
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