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CBS, Reliance Broadcast Network to launch TV channels in India | CBS Corp. has formed a joint venture with billionaire Anil Ambani's Reliance Broadcast Network to launch television channels in India. Three English channels
will start broadcasting in October 2010 and the venture would have programming
rights across India , Nepal , Bhutan , Sri Lanka , Bangladesh , the Maldives and
Pakistan , the companies said. Viacom Inc., Time Warner Inc., Walt Disney Co.
and News Corp. have already jumped into India 's TV market, which is expected
to grow at 15 percent a year to become a 11.4 billion dollar business by 2014.
Television is the largest segment of India 's entertainment industry, with revenues
of 5.6 billion dollars in 2009, nearly three times what the much-hyped Bollywood
film industry pulled in, according to KPMG. Reliance Broadcast Network said it
would be pairing its understanding of Indian entertainment and advertising preferences
with CBS's expertise in producing content. The channels will broadcast series
such as "Hawaii Five-0," ''The Defenders" and "Blue Bloods" as well as current
CBS shows like "CSI" and "Entertainment Tonight" via cable or satellite. The joint
venture will also look into owning or operating channels in Hindi. |
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