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Banarasi saris get Geographical Indications status | To prevent imitation of the famed Banarasi saris, known
for exquisite embroidery and thread work, the Government has secured it with the Geographical Indications (GI) status. The GI is used on certain products, which
corresponds to a specific geographical location or origin and indicates unique
qualities. The GI has been registered in the name of Banaras with the Geographical
Indications Registry office in Chennai. After the GI status no one will be able
to imitate, reproduce or sell the Banarasi saris, if artisans in Banaras have
not woven it. With the introduction of GI signs, several Banarasi saris weavers
believe that it will benefit them. They hope that the technology will protect
local artisans. “Now with GI system people won't be able to reproduce our designs
and sell them like they used to do earlier. Our products would not sell. Now if
people duplicate our products, they will go to jail and our sale will increase,”
said Harun, one of the Banarasi sari weaver. “The GI sign is registered at the
international and national level. It is associated with the heritage of a place.
Banaras handloom is associated with Banaras . We had, for long, demanded this
system. Since we have got GI to Banarasi saris, no one can copy them anywhere,
nationally or internationally,” said Maqbool Hassan , an exporter. Baijnath, a
weaver, said that people have been selling fake items in the name of Banarasi
brocade or zari work, and in the process have been destroying the centuries-old
art. “It was a bad situation earlier. It has improved now. Earlier, people sold
machine made loom as handlooms. It incurred us a lot of loss,” said Baijnath. |
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