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World's first video advert appears on magazine page | |
American magazine Entertainment Weekly
has become the first to publish a video advertisement in its print edition. A
small piece of cardboard inserted in a page holds a mini screen and has adverts
for Pepsi Max and the American TV network, CBS. In-built speakers have also been
provided to make the advert audible. A small chip containing the footage gets
activated and displays the video when the page is turned to. Each chip can store
up to 40 minutes of clippings. The slim screens are as good as cell phone displays
and work on rechargeable battery. The BBC quoted Pepsi's chief marketing officer,
Frank Cooper, as saying: "This is an extraordinary way to refresh how we interact
with consumers." Copies of the magazine video advert containing mag will be sold
in Los Angeles and New York. |
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