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Shell Advance title sponsor for Malaysian Motorcycle Grand Prix | Leading motorcycle lubricant brand and Ducati MotoGP
team technical partner Shell Advance has reached an agreement with MotoGP rights
holders Dorna Sports S.L, to become title sponsor of the 2009 Shell Advance Malaysian
Motorcycle Grand Prix. The agreement has resulted from an ongoing partnership
with Dorna which has already seen a Shell Advance track-side advertising presence
at 2009 MotoGP events in Qatar , Italy , Germany and the United States . Tanmay
Jaswal, Global Marketing Manager for Shell Advance said, "We are extremely pleased
to announce our title sponsorship of the penultimate round of the 2009 FIM MotoGP
World Championship. Shell already enjoys a successful technical partnership with
Ducati Corse in MotoGP. The 2009 Shell Advance Malaysian MotoGP provides us with
an ideal platform to strengthen our existing MotoGP presence, as we seek to communicate
with racing fans and bikers in markets across Asia ." Shell has been involved
in MotoGP competition for six seasons, through its technical partnership with
Ducati Corse. Shell provides Ducati with cutting edge lubricants and fuels, and
continuously transfers learnings from the racetrack to the road-going version
of Shell Advance. The racing version of Shell Advance helped Ducati Corse to its
first ever triple World Championship crown in 2007, and is now vital in protecting
the Ducati GP9 machines through MotoGP regulations allowing each rider to use
only five engines for the final seven races of the 2009 season. Shell's increased
investment in the sport will deliver heightened exposure to its Shell Advance
premium lubricant product in the key Asian region. Donald Anderson, Country Head
- Lubricants, Shell India Markets Pvt. Ltd. said, "The Malaysian MotoGP is an
exciting annual event for the whole of Asia and one that we are very proud to
support. It is going to be a great occasion for Shell Advance here in India ,
allowing us to bring the exciting MotoGP experience closer to our bikers and racing
fans. Our technical support to Ducati Corse in Moto GP gives us invaluable feedback
to continually improve our Shell Advance range of motorcycle oils for our customers.
Our activities surrounding the Malaysian MotoGP will help us to tell that story."
Dorna Sports S.L. Managing Director Pau Serracanta said, "We are delighted that
the leading petroleum company in the world is supporting the MotoGP World Championship
as a Grand Prix title sponsor, in addition to the support that they already provide
via trackside advertising and their partnership with the official Ducati team.
MotoGP has a huge fan base in Malaysia and throughout Asia , so this agreement
will give Shell Advance the opportunity to further penetrate this highly important
market." The 2009 Shell Advance Malaysian Motorcycle Grand Prix will take place
at the Sepang circuit, close to Kuala Lumpur , from October 23-25. |
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