Visit Indian Travel Sites
Goa,
Kerala,
Tamil Nadu,
Andhra Pradesh,
Delhi,
Rajasthan,
Uttar Pradesh,
Himachal Pradesh,
Assam,
Sikkim,
Madhya Pradesh,
Jammu & Kashmir
Karnataka
|
Wellington tech firm moves to India |
An Anglo-Kiwi web advertising firm Firstlight
Online has moved its software development facility to India from Wellington. The
company is merging with Nasdaq-listed web-search firm Convera, despite a bid by
former Firstlight director Brett Bailey to sink the deal. "There had been a push
to move software development to a lower-cost centre for a while. But there's been
a long history of doing development here and I did not want that to happen," Bailey
said. Upset with the move to India, Bailey fiercely battled Firstlight's plans
to merge with Convera. But he says his objections were unfounded and he has since
withdrawn them. He is still a minority shareholder in the merged company. Firstlight
reates advertisements for online publications such as Britain's The Financial
Times that are customised to fit the articles they run alongside. Readers can
click for more information from the advertiser. The links bear the brand of the
publisher, which charges advertisers a subscription fee rather than a price per
click. Convera, which plans to delist after the merger, provides web-search services
for publishers, which can create customised search applications for specialist
audiences under their own brand. The merged company will continue to provide advertising
and search services to publishers and plans to build a series of "industry search
engines", says Convera. It will have more than 60 corporate customer accounts
and manage 120 websites for about 1500 advertisers. |
|
|
|
|
|