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'Online dating industry to grow by 25 pct in 2010' | With the increasing popularity of online dating, analysts have predicted that the industry is likely to experience 25 percent growth this year. There are
numerous dating sites that enable singles to look for romance by tailoring requests
in terms of ethnicity, physicality, religion and sexual orientation. The Australian
online dating industry has already experienced a 5 per cent increase last year
and is expected to grow by another 5 to 10 per cent this year. A survey of more
than 3000 people by dating website RSVP, owned by Fairfax Media, publisher of
The Sunday Age, found that 50 per cent had tried online dating, while 10 per cent
met their partner on the internet. Business analysis group IBISWorld predicts
the industry to earn almost 100 million dollars from subscriptions and advertising
in 2010. IBISWorld senior analyst Edward Butler said niche sites were becoming
more user-friendly. ''Based on religion or interest, they will do a lot of that
work before you even sign up and reduce the effort,'' The Age quoted him as saying. |
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