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Seematti's centenary celebrations begin with celebrity fashion statements | The House of Seematti inaugurated its 100th Anniversary Celebrations 2010 on 18th December 2009 at Gokulam Park Convention Centre, Kochi in front of an august audience. The Indian woman's greatest asset "The Silk Sari" got a drastic
make over at this stellar star & celebrity studded glitzy event lasting 3 hours
from 6 p.m. Beena Kannan, the CEO of the Seematti Group was the cynosure of the
event alongside such stars like Mandira Bedi & Sameera Reddy who appeared in
Seematti's
ad - campaigns over the last 4 years. They were accompanied by renowned models
like Amrita Patki, Veditha Pratap Singh, Snitha Mahe et. Al. From contemporary
to classic, designer to embroidered, machined to handmade silk saris, the array
of saris donned by the models on the ramp were exciting to watch. The models
sizzled
down the ramp with mood music & coloured lighting to match. Mandira in Jean Sari
was really awesome. Sameera dazzled in a Light Shimmer Brocade both which fall
under Seematti's Beena Centennial Collection 2010". Mandira opined "The Jeans
Sari is chic & innovative if you are carrying it with the right accessories &
attitude. The light shimmer brocade is a 6 yard wonder made more user-friendly
by blending traditional designs & soft silks. It has a pastel subdued coppery
look, golden in hue, falls gracefully and is easy to wear and carry elegantly
too! Yet another eye-catching design came up in the cock-tail series which can
easily replace the evening gown most of these sari have crystals & stones rich
in colour jazzed up with sexy waist belts & designer blouses to add pep & zest.
Sameera Reddy, the incumbent face of Seematti for 2010 appeared glamorous on
the
ramp. Amidst tastefully designed sounds & lights, vibrant music & dances, Beena
Kannan, Seematti's lead designer opined. "The focus will be on sustaining a unique
identity for Seematti without losing sight of our culture & traditions." This
one-of-its kind event began with Beena Kannan adorning her father V.
Thiruvenkitam
with a gold bordered shawl. Solemn tributes were paid to the founder of Seematti
Late S. Veeriah Reddiar who incepted Seematti at Alappuzha in 1910. Mrs. Seetha
Lakshmi Thiruvenkitam & Veeriah (Kannan) were solemnly remembered. On this
momentous
occasion, mementos were presented to Seematti's master weavers & sari resource
people across India 's metros. Winding up the event, Beena Kannan ceremoniously
cut the cake created in the symbolic 100 format & unleashed the year long centennial
celebration slated all through 2010. |
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