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Editors Guild condemns paid news practice | The Editors Guild on Tuesday strongly condemned the practice of 'paid news' being followed by some media houses in the country and called upon editors in the country to desist from publishing any form of advertisement which masquerades as news. Many members of the Guild, during its annual general body meeting, have expressed deep shock and serious concern over the reports of 'paid news.' "The Editors Guild of India is
deeply shocked and seriously concerned at the increasing number of reports detailing
the pernicious practice of publishing "paid news'" by some newspapers and television
channels, especially during recent elections," the Editors' Guild stated. "The
Guild, ...has strongly condemned this practice which whittles the foundations
of Indian journalism and calls upon all editors in the country to desist from
publishing any form of advertisement which masquerade as news," it further stated.
The Guild also stated that "it had always stood for publication of news which
is in public interest. News which has been gathered due to the professional efforts
of journalists; and news which is not influenced by malice, bias, favouritism
or monetary influence." Earlier this month after the Maharashtra assembly elections
senior journalist P. Sainath wrote an investigative article in The Hindu exposing
how some media houses were superseded by people in power. A series of research
articles followed after this, which includes another senior journalist Vinod Mehta
literally appealing 'do not sell Journalism'. Many people within and outside media
expressed shock over not describing paid news and news which is of public interest.
The Guild recognised that news media in print and electronic form has a genuine
right to publish and broadcast advertisements on all issues, subject to the voluntary
Advertising Standards Council code and the News Broadcasting Standards Code. "It
is imperative that news organisations have to clearly distinguish between news
and advertisements with full and proper disclosure norms, so that no reader and
viewer is tricked by any subterfuge of advertisements published and broadcast
in the same format, language and style of news," the Guild stated. The Guild said
that it is disturbing that this 'paid news' practice is also being used by companies,
organisations and individuals, apart from political parties. The Guild further
deplored the practice of "private treaties" where news organisations accept free
equity in unlisted companies in lieu of promoting these companies through news
columns and television news programmes, the Guild stated through a release. "The
news organisations should disclose their commercial and equity interests in such
companies to the readers and viewers in a transparent manner," the statement added.
The Guild decried the unsavoury and unacceptable practice of some political parties
and candidates offering payment for "news packages" to news media and its representatives
to publish and telecast eulogising and misleading news reports on the political
parties. "Both the media organisations and editors who indulge in it, and the
customers who offer payment for such "paid news" are guilty of undermining the
free and fair press, for which every citizen of India is entitled to. Such irresponsible
acts by a few media organisations and journalists is discrediting the entire media
of the country, which has a glorious tradition of safeguarding democratic rights
and exposing all kinds of injustices and inequities," the Guild said. It further
stated that "Editors and journalists have been at the vanguard of the movement
for creation of a just society, both during the days of colonial rule and Independent
India. The ugly phenomenon of "paid news" will be a blot on the country's democratic
fabric." The Guild called upon publishers, editors and journalists of media organisations
to unitedly fight the creeping menace of commercialisation and bartering of self-respect
of the media. In the coming months, the Guild has decided to join hands with other
media organisations to sensitise the media and civil society, including political
parties and the Election Commission, on the need to eliminate this unacceptable
practice. The Guild said that it would be shortly unveiling an initiative to encourage
transparency regarding "paid news" and "private treaties and appealed to all stakeholders
to join in pushing for a clean, transparent media. |
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