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Cricket Australia unveils plan for new tribal T20 competition | Cricket Australia plans to unveil a lucrative new Twenty20 league featuring cities rather than states in 2011. According to the Sydney Morning Herald, Australia is pressing ahead with
plans for a competition that will feature eight cities, six of them from the states
that contest the Sheffield Shield and domestic 50-over tournaments. CA's board
of directors endorsed the concept at a meeting on Friday, and chief executive
James Sutherland is this week briefing state associations on major changes to
the Twenty20 Big Bash, which it hopes will boost attendances and television audiences
for state cricket. ''There is a clear global trend towards club Twenty20 leagues
being the future growth engine, they are the next wave of cricket revenue growth
globally, but also across Australia, and as such the board has approved it and
we'll go away and do more work on it,'' Cricket Australia spokesman Peter Young
confirmed yesterday. ''Sheffield Shield and Ford Ranger Cup are there to develop
players for international cricket. The KFC Big Bash, when it becomes the 'KFC
Bigger Bash', is there for entertainment and profit, and there is a strong view
that it could see state cricket as popular as it used to be in the old days, where
it consistently draws major crowds and major TV ratings particularly if we can
come up with some way of international players playing it. ''There is a strong
view that we can build state cricket revenue to the point where state cricket
is as big and important to us as, say, AFL or NRL is, that it becomes a summer
equivalent with that level of public following, and that will reduce our total
reliance on international cricket revenue,'' Young said. It will begin in 2011-12,
after next summer's Ashes, and is expected to include the state capital cities,
which initially would be run by the state associations, and two other teams, which
are yet to be identified. |
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