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High tech gadgets sound the death knell for Barbies | Demand for latest gadgets and fashion-based entertainment by tech savy girls is steadily pushing dolls to their grave, experts have observed.
Kids were said to be no longer interested in traditional toys, according to market
research company Gfk. Barbie, the world's best-selling doll, has been witnessing
a shrinking fan base with a 15 per cent drop in sales, reports The Age. Child
psychologist Michael Carr-Gregg laid the blame on the erosion of childhood. He
said: ''None of my clients tend to want to be their chronological age any more.
'We now have reached a point where five-year-olds want to be 10, 10-year-olds
would rather be 14 and 14-year-olds want to be 21.'' George Van Horn, of business
information analysts IBISWorld added: ''There's a huge increase in the so-called
age compression phenomenon, where children leave traditional play categories at
younger ages for more sophisticated products. ''Kids these days are ... tech savvy
and get bored easily. There's a large demand for interactive electronics, like
Nintendo DS and PlayStation.'' |
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