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‘Too white’ BBC Radio 4 plans to chase Hindu, Muslim, Black audience | After facing criticism that it was “too white” to appeal to the ethnic minorities, BBC Radio 4 is reviewing its programming in order to expand its reach among Blacks
and Hindus and Muslims. Managers at the station are preparing to introduce a range
of measures, including commissioning more material with a distinctly ethnic angle.
Mark Damazer, the station's controller, is conscious that Radio 4 is regarded
as "too white" and met with race equality campaigners this month to discuss moves
to make the station's workforce more diverse, The Telegraph reports. As part of
this move, the station has recently broadcast a series on the rise of Hindu fundamentalism
in Britain, presented by Navdip Dhariwal, while Gurinder Chadha, the film director,
has talked about the influence of her Asian and British roots in a one-off profile.
Ashok Viswanathan, of Operation Black Vote, said after meeting Damazer that he
was optimistic that Radio 4 is committed to transforming its output and the representation
of ethnic minorities in its workforce. "Radio 4 is still too white and has a tweeness
to it, but their response to the criticism has been positive and what we're hearing
is encouraging,” he said. "You look at the faces at the station and it doesn't
look like twenty-first century Britain. It is also about the back rooms and the
content of the programmes. We wait to see whether the words are backed up with
action," he added. |
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