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Scientists call for ban on alcohol-industry sponsorship of sport | Scientists have said that the alcohol industry's sponsorship of sport should be banned and replaced with a dedicated alcohol tax modelled on those employed
by some countries for tobacco. The scientists have called on governments to outlaw
the practice, citing their highly publicised 2008 study that showed alcohol-industry
sponsorship of elite and community sport was associated with hazardous drinking
among sport participants. Dr Kypros Kypri, from Newcastle University in Australia,
and Dr Kerry O'Brien, from The University of Manchester in Britain, claim alcohol
industry representatives and sports administrators in the UK and Australia were
dismissive of the 2008 research findings despite their publication in a peer-reviewed
scientific journal. Both the Portman Group - a public relations body set up by
the alcohol industry - and the European Sponsorship Association, whose members
include leading alcohol producers, argued that there was no causal relationship
between sponsorship and alcohol misuse, which the researchers suggest is reminiscent
of arguments used by the tobacco industry's behaviour in the 1990s. According
to Dr Kypri, "The latest moves by the major sporting codes in Australia to lobby
against the regulation of alcohol sponsorship of sport show that these bodies
remain in denial of alcohol-related problems in their sports." "In addition, it
is clear that these organisations have enormous vested interests in continuing
to receive alcohol money and government should be careful to act in the public
interest rather than to cave in to the sports and Big Booze," he said. "Sport
administrators are sending mixed messages to participants and fans when, on the
one hand, they embrace and peddle alcohol via their sport, while on the other
they punish individual sport stars and fans when they display loutish behaviour
while intoxicated," co-author, Dr O'Brien added. In place of industry sponsorship,
the researchers suggest that governments use the proceeds of alcohol taxation
to sponsor sports via independent bodies. They say an opportunity exists in the
UK, where a minimum unit price for alcohol is being considered, to 'ring-fence'
revenue from any tax-driven increase in unit price for funding of sports and healthy
community activities. This would allow elite and community sport to receive a
dependable funding stream while ending the unhealthy relationship between the
alcohol industry and sport. |
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