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Pepsi apologises for 'offensive' iPhone App | Pepsico has issued an apology over its recently released iPhone application that promises to help men 'score' with two dozen stereotypes of women by giving users pickup
lines and invites men to brag about their conquests. Pepsi is facing harsh criticism for launching 'AMP Up Before You Score' game and customers have threatened to
boycott the brand in protest at the game. The app, to promote the AMP energy drink,
lists 24 categories of women and provides links, lists and other assistance once
the user decides which he is interested in, reports Sky News. However, many women
do not appreciate the humour. Jezebel, a women's blog, called the app "unacceptable
and ridiculously offensive." The blogger, Hortense, wrote: "This is a program
sponsored by a major corporation that encourages men to look at women as objects
to be won, used, and tossed away after a 'victory' is obtained, and the more normalized
things like this becomes, the worse off we're all going to be." Despite the apology,
the application has not been withdrawn but a rep from Pepsi used the AMP Twitter
account to say the game was supposed to be funny. "Our app tried to show the humorous
lengths guys go to pick up women. We apologize if it's in bad taste and appreciate
your feedback. #pepsifail," they wrote, adding the hashtag critics have been using
to discuss the issue on Twitter. |
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