Facebook to show ads to everyone on Net, not only to its users

New Delhi: Facebook is going to start showing ads to people across the internet. Until now the social networking giant had kept its ads limited to people who were signed up to the site. It will compete with sites like Google, according to the Wall Street Journal.

"Publishers and app developers have some users who aren't Facebook users. We think we can do a better job powering those ads," Andrew Bosworth, who runs Facebook's ads and business platform, told the paper.

"Because we have a core audience of over a billion people who we do understand, we have a greater opportunity than other companies using the same type of mechanism," Bosworth said.