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Newspaper sales plunging because of 'less stimulating content' | Newspaper sales are plunging because readers are looking for more engaging and stimulating content,
according to a study. The recent study published in the Journalism and Mass Communication
Quarterly, a SAGE Journal, suggested that it is crucial for journalists and practitioners
to focus their efforts on creating stimulating content in order to "curb the tide"
of newspaper abandonment. Study authors Rachel Davis Mersey, Edward C. Malthouse,
and Bobby J. Calder selected 52 newspapers nationwide, and issued a series of
surveys to their readers to find out exactly what they wanted. They found that
readers are looking for more engaging content and offered a few suggestions that
could help newspaper organizations provide more variety. Mersey , Malthouse, and
Calder suggested that newspaper journalists could include "a question of the day
around a major, local, or even barely known, but interesting news story that runs
on the front page and is designed to encourage conversation among readers and
between readers and the newsroom." The report also pointed out that since the
newspaper industry started to experience a major decrease in readership in recent
years, many people have deemed the Internet and other forms of new media as the
culprits. |
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