IndiaMART launches mega sourcing portal has announced the launch of its mega sourcing portal,, which will offer a deep and wide treasure trove of product-related content for prospective buyers and suppliers. will have eight categories - agro, apparel, auto, building materials, electrical, engineering, handicraft and pharma. Of these, apparel and engineering sections have gone live in phase 1. Subsequent phases will see content from more sections being added to the mega portal. According to Dinesh Agarwal, Founder and CEO,, "Content is a key factor that drives informed business decisions. And when it comes to SMEs, it becomes all the more important that lucid and well-categorised information on every product one can think of, is made available to both buyers and suppliers. This ensures that business needs are better understood by both sides and the lead generation and subsequent traction is more spontaneous."

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