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The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) have officially unveiled the design of the Olympic and Paralympic Games tickets. Futurebrand, part of McCann Worldgroup, has designed the tickets. The design of each ticket features the sport pictogram and the color scheme reflects that of each venue to help spectators reach their destination. Each ticket will be printed with a hologram, a barcode and name of the booker as well as several other security features to reduce counterfeiting. This will ensure every ticket can be traced to the person who purchased it. With Paralympic Games tickets on sale today, LOCOG has also reiterated the importance of purchasing only from authorised sources. LOCOG CEO Paul Deighton said, "With the Olympic Flame now making its journey towards the Olympic Stadium and with less than 100 days to go before the Paralympics, I can't remember a more exciting week on the road to London 2012. "It is important now that people keep their tickets in a safe place ready for Games time and also to be wary of websites and organisations claiming to have Games tickets to sell. "In many cases, they simply do not have them to sell and there is a real danger people will end up being out of pocket and missing out on seeing the Games. If in doubt, check our website and be 100 percent certain you are buying from an authorised source."

London Olympic tickets unveiled