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Sarah Palin's new book 'America by Heart' has apparently made no lasting impression, as sales have been low. Although the book is second on the New York Times bestseller list this week, its publisher, HarperCollins, hasn't ordered a second printing - a sign that sales haven't been overly brisk. The book got a more modest launch. HarperCollins's initial press run was 1 million copies. Officially, at least, HarperCollins says it is pleased with the sales of the second book, the first being 'Going Rogue'. "We're happy with how it's selling and expect to see it do well in the holiday season," the Washington Post quoted Tina Andreadis, a spokeswoman for the imprint, which is owned by Rupert Murdoch's News Corp, as saying. One theory within the publishing industry is that Palin is overexposed, at least in terms of drawing readers. Palin's first book, published only a year ago, sold well enough to sate Palin's supporters, enemies and the merely curious. It was such a strong seller in hardcover that it crowded out demand for the book in paperback and for the sequel of sorts, some in the industry say. The paperback version of "Going Rogue" has not made the bestseller lists or gone into reprint since it was issued with a new afterword by Palin in August. According to her publisher, the crowds greeting Palin on her most recent book tour were similar in size to those that turned out for her first tour.

Sarah Palin's book 'America by Heart' fails to impress