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Delhi CWG chaos to hit Oz Channel Ten's ad bounty if viewers plunge over problems | Companies that have spent almost 25 million dollars for prime-time advertising during TV coverage of the Commonwealth Games, would reportedly seek
compensation if audiences plunge because of problems in Delhi. Channel Ten, which
bought the Australian rights to the Games two years ago, remained positive despite
the controversy surrounding the quality of building work and the shadow of terrorism
hanging over the games. Burger chain Hungry Jack's is one of six companies to
have taken out national sponsorship with free-to-air and pay TV coverage of the
Games estimated at 4 million dollars. ''At the end of the day it becomes a question
of the audience, if half the athletes don't go and the audience declines I would
imagine we would want to talk about compensation,” The Sydney Morning Herald
quoted
a company spokesman, as saying. ''At this point we are quite comfortable to leave
our arrangements in place. The contractual arrangements we have are commercially
sensitive but we are a major sponsor on the Ten Network,'' he added. Other
companies
who have taken out national sponsorship with free-to-air coverage include Vodafone
Hutchison, Mars and Wesfarmers's Coles supermarkets division. If the Games were
cancelled, the 30 million dollars Ten paid for Australian TV, radio, internet
and mobile phone rights would be refunded. Ten reportedly sold pay TV, internet
and mobile phone rights to Foxtel for a reported 15 million dollars, a figure
that would also be refunded if the event is cancelled.
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