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Delhi CWG chaos to hit Oz Channel Ten's ad bounty if viewers plunge over problems

     Companies that have spent almost 25 million dollars for prime-time advertising during TV coverage of the Commonwealth Games, would reportedly seek compensation if audiences plunge because of problems in Delhi. Channel Ten, which bought the Australian rights to the Games two years ago, remained positive despite the controversy surrounding the quality of building work and the shadow of terrorism hanging over the games. Burger chain Hungry Jack's is one of six companies to have taken out national sponsorship with free-to-air and pay TV coverage of the Games estimated at 4 million dollars. ''At the end of the day it becomes a question of the audience, if half the athletes don't go and the audience declines I would imagine we would want to talk about compensation,” The Sydney Morning Herald quoted a company spokesman, as saying. ''At this point we are quite comfortable to leave our arrangements in place. The contractual arrangements we have are commercially sensitive but we are a major sponsor on the Ten Network,'' he added. Other companies who have taken out national sponsorship with free-to-air coverage include Vodafone Hutchison, Mars and Wesfarmers's Coles supermarkets division. If the Games were cancelled, the 30 million dollars Ten paid for Australian TV, radio, internet and mobile phone rights would be refunded. Ten reportedly sold pay TV, internet and mobile phone rights to Foxtel for a reported 15 million dollars, a figure that would also be refunded if the event is cancelled.

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